Rebecca Horner


Flooring Trends at London Design Week 2018

We’re no strangers to Design Centre Chelsea Harbour – this international hub of luxury residential design is located a stone’s throw from the Aspect offices in Fulham. Every March for London Design Week, its 120 showrooms buzz with activity as superstar interior designers curate the latest products. These displays tell us what we’ll see being specified by designers and architects over the next year, both for high-end residential and commercial projects. Here’s a taste of what you can expect to see over the coming months.


Exotic Maximalism

This year’s London Design Week was a riotous celebration of colour, print and pattern. Plain rug and carpet designs have taken a back seat, to rows of bold geometrics and painterly abstracts. Instead of choosing between floors and walls, interior designers are embracing both, with playful results.



Displaying their Braque wallcovering, Fromental gave a masterclass in maximalism, showing how selecting different sized patterns for floor, furniture and walls makes for a cohesive – not cluttered – result. The rug is Hue by Christopher Sharp for The Rug Company.


Chevron Domination

One of our most commonly requested wood flooring designs, chevron was also leading the way in carpet design this London Design Week. The number of carpet manufacturers who are introducing chevron collections shows that this elegant design isn’t just for wood flooring, and the small-scale designs of chevron carpets are an ideal choice for giving structure to hallways and staircases.

Stark Carpet's new Vada design offers slim cream chevrons and broad bands of colour in 100% wool broadloom carpet – blue and yellow colourways shown below. We’d also recommend Bray, Tyco and bold Chevy.

With flooring manufacturers putting their boldest foot forwards, these traditional chevrons were shown alongside high-impact, contemporary designs, like the monochromatic Ginerva (below). Look closely and you’ll see that the white chevron layer appears to overlay a darker, horizontally striped one. Visit the Design Centre and you’ll see plenty of wood flooring in chevron too, the most striking example is the contrasting warm and cool tones of the Tudor finish applied to Russian White Oak boards from Siberian Floors.

Grounded Naturalism

As the whole office design industry is talking about biophylia, it’s no surprise that residential interior designers are also in love with nature. This trend has been going strong for the past four years, and while it started with an explosion of botanical prints and green jungle foliage, there has been a recent shift towards geology – think warm terracotta, rock formations and slices of agate.

One of our favourite interpretations of this trend is Fernando Mastrangelo’s Reverence rug collection for Edward Fields at Tai Ping, with textural designs inspired by aerial photography of canyons, glaciers and other geological forms.


Image courtesy of Tai Ping

Image courtesy of Tai Ping

Reverence samples on display at Tai Ping's Design Centre showroom

Reverence samples on display at Tai Ping's Design Centre showroom


As well as artistic expressions of naturalism in luxurious silk, interior designers chose heavily textured, woven carpets and rugs in natural fibres like sisal and jute to complete their roomsets. Aesme Flowers chose a simple, tactile rug to style Porta Romana’s window, which provides the ideal counterbalance to their opulent floral displays.



New Tribes

One micro-trend which combines maximalism, earthy tones and natural textures is tribal style. As their clients live international lives, interior designers are increasingly combining different styles from around the globe to furnish their homes. Fabric houses are leading the way with eclectic, geometric patterns, awash with colour.


Image courtesy of Design Centre Chelsea Harbour

Image courtesy of Design Centre Chelsea Harbour


As the tribal trend is allowing interior designers to combine a plethora of different elements, flooring has definitely not been left out. Pierre Frey’s Arapahos and Grand Canyon collections, seen below, are inspired by Native American tones and patterns. The rich fabric and rug designs add a punch to traditional European interiors.


Image courtesy of Pierre Frey

Image courtesy of Pierre Frey


To see more of our favourite new designs and trends from London Design Week 2018, join us on TwitterInstagram or LinkedIn. Tell us which one of these trends is your favourite, or take a look at our Project Gallery for more inspiration.

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